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Build It And They Will (not) Come…

Published February 19, 2011 - 2 Comments

Rather than go completely stir-crazy in bed, I’ve been spending some of my time working on Write-Click projects.  Seems like a better use of my time than watching episode after episode of TV shows.  Don’t get me wrong… I’m still watching some (when my roomie isn’t hogging the TV for his Football game… zzzzzzzzzzzz) but I’m fine with working on some of the projects that have been building up.

So last week I completed work on my first micro-niche site CureBrokenHeart.com.  Since then, I’ve watched the page tumble from Page 2 on Google search results to Page 7.  I’m not really sure what happened, but that’s fine.  I’m working on it.  But I thought that I would try something a little different, and turned to Google AdWords.

Google AdWords is the opposite of Google AdSense.  AdWords are the advertisers who buy space from Google that gets displayed as AdSense ads on websites and search results.  I’ve never worked with AdWords before, but I thought that I wanted to give it a try.  At some point I’m going to have to figure it out, because I can’t be successful online without a mixed strategy.. and advertising is obviously part of it.

So I purchased $50 worth of advertising, and set up my daily limit to be $10.  I realize that’s peanuts, but this was essentially a homework assignment.  I fully realized that my $50 was probably going to be lost, and I was right.

It didn’t take long for my $10 daily limit to reach its cap.  With thousands of impressions over the Google network, the clicks came in.  Unfortunately, when I looked at the traffic patterns, as far as I can tell, the majority of people did not stick on the website and explore what was there.  There were a few that did.  But not many.  And I suppose that is normal.  As they say, you have only seconds to gain someone’s attention, and just because they came to the site doesn’t mean that they saw anything there that interested them in those few seconds.  Of the ones who did look around, there were no sales.  I expected that as well.  Certainly would have been nice, but the numbers were too low to really warrant a sale.  The idea of the micro-niche site is to draw the user from organic search traffic, not PPC advertising.  So someone who saw the website in Google after typing “Cure Broken Heart” is more likely to buy the product than someone who was on another website and saw a Google AdSense ad saying “Broken Heart?  Click here to cure it!”.

It’s all about marketing, and it’s something that I have to get better at.  Building a site isn’t good enough… you have to get it out there, and in such a way that it gains the attention of the target audience… or else it’s just useless…

I have to get better.