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Calgary’s 90.3 Amp Radio Cuts Songs to 2 Minutes

Published August 9, 2014 - 1 Comment

aXNga7o1_400x400I thought that this was a joke when I first saw it.  Sadly, it’s not.  There’s a music format called QuickHitz that has been used in the USA for about a year on some radio stations, and it’s now made its way across the border and into a mainstream radio market.

What is Quickhitz?  It’s a method of shrinking the typical 3-4 minute song down to 2 minutes in a way that apparently people don’t really notice.  This way they can squeeze more songs into a shorter amount of time.  The goal is 24 songs per hour.

Unbelievable.  I know that we live in a world of sound bites and short YouTube clips, but has our attention span really shrunk to the point where we can’t listen to a full song for 4 minutes?

I was listening to their online stream yesterday, and it was sad how quickly the music changed.  I’ll admit the song selection was great, but I want to hear the full songs, and not feel like I’m just listening to a mashup.  From the looks of Twitter, I’d say that I’m not alone.  If you’re curious, give it a listen here. (I think it gets a little congested at times, but you’ll get the idea)

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