I thought that this was a joke when I first saw it. Sadly, it’s not. There’s a music format called QuickHitz that has been used in the USA for about a year on some radio stations, and it’s now made its way across the border and into a mainstream radio market.
What is Quickhitz? It’s a method of shrinking the typical 3-4 minute song down to 2 minutes in a way that apparently people don’t really notice. This way they can squeeze more songs into a shorter amount of time. The goal is 24 songs per hour.
Unbelievable. I know that we live in a world of sound bites and short YouTube clips, but has our attention span really shrunk to the point where we can’t listen to a full song for 4 minutes?
I was listening to their online stream yesterday, and it was sad how quickly the music changed. I’ll admit the song selection was great, but I want to hear the full songs, and not feel like I’m just listening to a mashup. From the looks of Twitter, I’d say that I’m not alone. If you’re curious, give it a listen here. (I think it gets a little congested at times, but you’ll get the idea)[polldaddy poll=8236255]