Blogging is a form of social media. It’s kinda like my own little social network that I’ve created, and invited you to join with me. And over the years I’ve had a lot of people tell me that they like a particular post, or that something was really well written.
But I laugh because when I decided to integrate social media sharing into the blog… It doesn’t get used. If I go onto Facebook and upload a picture of cute kittens, chances are I’ll get a bunch of “likes”… which will then be broadcast to other people. But if I sit down and write an epic post… virtually nothing. I might tweet my own post, or guilt someone into liking it for me… but other than that… nope. Let’s be real…this blog doesn’t have too many epic posts. My most popular one is still the How to Configure Bell Sympatico Email on an iPhone, which regularly get multiple hits every day. (Apparently there are a lot of people out there with iPhones and Sympatico email) As of this writing, a single person has “liked” it on Facebook. There are 6 tweets. 21 comments. (half of those would be mine, replying to other people) The vast majority of posts have nothing.. unless I’ve tweeted them myself. Does this mean that no one is reading? Not at all. Does it mean that readers don’t like the posts? I don’t think so.
Unless you are a blogging machine chances are that you rely heavily on word of mouth to spread your message. What’s the easiest way to do that? Leave a comment! Link to an article from your own blog. Click the “like” button at the top of the post. (Just pretend that it’s a picture of kittens) Tweet to your followers. It’s great to let the author know that they’ve written something well. I love getting those emails or message “I just read your latest post.. love it!” … that gives me the warm fuzzy feeling… but it doesn’t do anything to help promote the blog. And I’m not talking strictly about this one… any blogger would feel the same way…
As always… thanks for reading!