I’ve had a few people ask recently whether I sleep. Of course I sleep! Sometimes I sleep too much. But it’s easy to see why someone might think that. If you see a tweet from me at 2am or 4:30am chances are that you’re going to assume that I’m awake and tweeting for some particular reason. While it might be a correct assumption on any particular day, it’s probably more likely that what you are seeing is my use of the web service Buffer to schedule my tweets and posts throughout the day and night. Why would I want to schedule my tweets? Sometimes my brain is full of silly little things that I’d like to share. It doesn’t make sense to send them all out in one big bunch. Better to spread them out. Twitter is chaotic and most of us follow too many people. It’s easy to miss something. Using Buffer I can spread my thoughts out, and schedule them for the times suited for reading. Notice how those after hours ones generate questions? People are reading those. 🙂
Another great use of Buffer is the built-in analytics that quickly shows me which tweets were replied to, favourited, or re-tweeted. It’s nice to see which ones are successful… although the downside is that some tweets don’t quite measure up in the real world as they did in my head 🙂
Buffer isn’t just for Twitter either. You can link your Facebook, Google+, or Linked In accounts as well. It’s great for staggering posts across different social media networks, and really allows me to be much more productive.
I’ve put together a short Buffer tutorial. I’m trying to get more used to speaking during these tutorials, and it’s not as easy as some people make it seem. Trust me. The end gets a little rocky, but after no fewer than 10 attempts, this was as good as this one was gonna get! I’m striving for improvement, not perfection. So go easy on me if you decide to leave a comment. 🙂
Thanks for reading!