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Published November 7, 2011 - 2 Comments

No doubt you’ve seen the little popups that appear when you hover your mouse pointer over those underlined words.  These are Infolinks advertisements.  You’ve all seen them.  Some of you have even clicked on them.  Don’t try to deny it, I know you have.  I have metrics to prove it!  Although I have no idea who… so your dirty little secret is safe.

But in case you’re wondering whether these annoying little unsightly links are actually useful, or just a pain in your ass… I’ve decided to do a little post on some of the numbers.  Below you can see a report that I ran for the current week.  I have to state that these numbers are for my entire Infolinks account, which includes 4 blogs.  Although most of the impressions come from this blog, surprisingly most of the clicks happen on other blogs.  My feeling is that people who come to WaS want to read whatever is going on in my life.  They’re friends, family, and stalkers.  Most of the traffic is driven from direct hits, and not search engines.  Therefore you really have no interest in clicking a product or service link… unlike someone who lands on a pickle blog and sees ads for pickling, and home cooking products.  As for my Unfriendly Giant blog.. I have no idea what those people are clicking on.. but I appreciate it all the same!

Net
Impressions [?]
Clicks Page
CTR [?]
Page
eCPM [?]
Earnings
 Sunday, October 30, 2011 128 6 4.69% $1.48 $0.19
 Monday, October 31, 2011 158 6 3.8% $1.27 $0.2
 Tuesday, November 1, 2011 119 3 2.52% $0.42 $0.05
 Wednesday, November 2, 2011 94 2 2.13% $0.74 $0.07
 Thursday, November 3, 2011 76 5 6.58% $2.63 $0.2
 Friday, November 4, 2011 54 3 5.56% $3.52 $0.19
Total 629 25 $0.9
Daily Average 104 4 4.21% $1.68 $0.15

I don’t really want to get into explaining what all the numbers mean but I will point out the one of obvious interest:  Earnings.  My daily average earnings for the week is $0.15.  Obviously I’m not going to pay for my Lexus with revenue from Infolinks (yet) but this is substantially higher than the first month of July which averaged $0.02 per day.  In fact, the daily average rose every month (with the exception of October, which dipped slightly)  since I integrated Infolinks into the blogs.

  • August $0.06
  • September $0.16
  • October $0.12

I can not explain October’s dip, especially considering the huge bump in traffic that the Madonna posts attracted.  Apparently Madonna fans don’t click ads!  But that’s ok.  I realize that as more posts are added to all the blogs, more natural traffic will come in, and those numbers will continue to rise.  And they’re really only a small part of the overall strategy, but it’s the one that I can easily share with you.

Until my ebook hits the virtual shelves  🙂