February 14th. Valentine’s Day. It’s interesting to look at the different blogs and tweeps I follow, and read how each one views today. As expected, it’s all over the place. Some people are truly in love, and this is a very special day for them. Others avoid it like the plague. I feel like I fall somewhere in between.
Last week I launched my first micro-niche site. I’ve been following an online course on building affiliate product sites, and for my first niche site, I decided to go with something from the heart. The broken heart. Yeah yeah.. I know what you’re probably thinking, but trust me… I did my research.. there are enough people searching Google every month for the keywords “cure broken heart” to make it worthwhile as a homework assignment.
If you’re unfamiliar with the concept of a micro-niche site, it goes something like this. You choose a long-tail keyword phrase that has enough Google searches, an available .com domain name, and a suitable affiliate product to promote. The idea is to make the site Google-friendly, so that it ranks well in the search engine results. Since people are already searching for that term, you don’t need to advertise your site. (You can, but you don’t need to) I’ve watched my site move from page 3 of Google, to the top of page 2 in the search engine results. So I’m very happy with that, and will continue to watch it (hopefully) climb. And because the people who come to your site are already looking for something before they even get there, they are more likely to click the affiliate link that you are promoting. They have buyer intent before they even get to your site because they are actively searching for ways to cure their broken heart. To the person who stumbles onto the site by accident (or if you click over to see it) it is extremely unlikely that they will even click the affiliate link, much less actually purchase the product. And that’s fine. That’s not the target audience of a micro-niche site. The site is meant to address one set of keywords that are actively being searched for, and suggest something that may or may not be of interest to the reader. Simple as that.
Last night I re-activated my Blue Mountain membership, so I could send some Valentine’s Day e-cards out to some people. I used to use Blue Mountain when they were free, and then stopped once they moved to a pay model. Well, it’s impossible to find any decent free e-cards anymore, so last year I signed up with Hallmark online. They are considerably cheaper than Blue Mountain, but their selection of e-cards is surprisingly small. I didn’t bother to renew my subscription with them. So for the next year, prepare to receive e-cards courtesy of moi and Blue Mountain.
In the end, it didn’t matter. My efforts were met with the obligatory *delete* button, and everyone went on their merry way again. I lost too much sleep last night.
But I did manage to get my first set of instructions out to my new virtual assistant on another project that I’m working on. So it was not a total waste of my time.
I’m so glad this day comes around only once a year…