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iTunes Upgrades to DRM-Free Music Videos

Published March 14, 2010 - 2 Comments

One of the little oddities of iTunes is that some of the music videos that I’ve purchased have been DRM-free, while others have not been. Essentially that means that I’ve been able to play most of my music videos through my XBox 360 onto my TV, while a couple have had the dreaded red circle of death next to them. Unplayable.

I’ve tried to figure out what the pattern is. Did I pay more for videos that were DRM-free? I don’t think so. The prices seemed pretty constant. Maybe it was a case of those videos simply not being available yet without DRM?

Well today I logged into iTunes and noticed that I had an upgrade option available for two of my videos. Mika – Happy Ending, and The Latency – Tonight I Love You. For $0.80 each, I could upgrade these videos to DRM-free status. Sweet!

Just a quick note… it’s really not unlocking the DRM. You have to download each file again, which isn’t a big deal. iTunes will ask you if you want to automatically delete the old DRM version or place it on your desktop (whereby you can move it to wherever you want, I guess).

Good riddance, DRM. I long for the day when you are simply a bad dream.

Oh, and there are at least three more videos in my collection that I know have DRM. Ironically, these are fairly recent releases from Canadian artists… Marianas Trench, and Carly Rae Jepsen. Not sure if that means anything or not.