You may have noticed lately that finding a music video on YouTube is becoming increasingly more difficult. The music labels have always been a little fickle (now there’s an understatement) about their artists’ works being uploaded on YouTube, but now it appears that 3 of the 4 major labels have banded together to create their own music video hub.
Welcome to Vevo, a combined effort of Universal, Sony and EMI. The lone major absentee is Warner Music, which represents the likes of Madonna, Red Hot Chili Peppers, and Green Day.. so you you’ll have to look elsewhere for your 21 Guns fix.
The site has a clean interface, boasts over 14,000 titles, and you know that the quality of the videos is top-notch. No crappy user-added garbage here. The downside is that you have to sit through a short ad prior to watching your video, but that’s pretty much the norm everywhere now.
I’m not sure that we need yet another place to look for video, but it’s nice that the record labels are starting to play nice.