I don’t really care much about the Summer Olympics… (although I’m an avid fan of women’s beach volleyball, for some reason) But when it comes to the Winter Olympics, I’ll gladly lose sleep to watch some of those sports.. namely men’s hockey. (Although, in fairness, I’m developing a healthy appreciation for the women’s game too)
Four years ago Team Canada finished in a disappointing 7th place. We definitely have something to prove this time around, especially considering that the Games are being held on our home turf.
But this post isn’t really about the Games… it’s about marketing. I think that I’ve finally figured out how to embed video into the blog, and for the first attempt, I thought that I would share an advertisement that I’ve seen only a few times… at the movie theatre, of all places. I’m sure that it’s probably playing on regular TV, but most of the shows I watch have commercials cut out.
This ad combines several key elements to craft what I think is a great commercial… a highly recognizable product (Coke), an infectiously catchy song (no idea what it is), and tugs at the strings of national pride… who doesn’t have a memory of screaming “He scores!” whether on a frozen pond, a back road, or at the television?
Yes… it’s that good!