I read an interesting article in the summer edition of Money Sense today. It’s titled Zombies of the aisles: How do grocers turn us into buying machines? I’d always known that the grocery stores spent a lot of time (and money) trying to figure out how to get me to load up on as much unnecessary junk as possible, but I really wasn’t sure WHAT it was that they had come up with.
Of course there’s the matter of stopping by to pick up some milk. I actually didn’t realize this one until the new Sobeys store opened. I now have to plan a mini road trip through the store, from one corner diagonally across to the other corner. I guess with the smaller stores, it never really occurred to me. With this one, it’s so obvious that they want me to walk through everything to find the milk. I’m surprised that it’s not hidden in a back room, or on a moving trolley.
Then there was a mention that people naturally look to their right when they shop, so most stores put the more expensive items on the right. I’m trying to think if that’s true for me, and I don’t think that it is. I think that I spend a lot of time looking on my left, so either I’m backwards, or I’m starting down the wrong aisle. Kinda like driving on the wrong side of the road. I’m going to have to start paying more attention when I’m in there, and try to compare one side to the other.
There was also the tidbit about the expensive items being eye level. That’s an oldie, but a goodie. No wonder if takes me so long to find the Kraft Dinner or chicken noodle soup. They’re sitting on the floor.
It’s hard to imagine that there is a science to making people buy more than they normally would. It’s just groceries, right? Apparently not so.
Now to figure out how to translate that into the online world 🙂