I wrote “Apple finally created something that I have no interest in” to a friend of mine recently. He immediately replied with “What? A treadmill?” Well played. Well played indeed.
Apple’s latest creation confuses me. On one hand I think that it’s gorgeous. On the other hand, I can’t get over the fact that it’s just a watch. The sport model starts at $449 and that’s not even the nice looking one. That’s a lot for something that sits on your wrist and doesn’t do anything drastically different from the phone that it is required to be paired with.
Last night I sat through an unboxing video from DetroitBORG and it’s true… the Apple Watch is beautiful. But as I watched him go through the functionality there wasn’t anything that made me think I wanted to plunk down that kind of money. I can’t even tell you when the last time I even wore a watch was. I feel like Apple is trying to solve a problem that doesn’t exist. It worked for the iPad. I’m not feeling it this time.