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Who is Your Audience?

Published April 14, 2010 - 3 Comments

I was asked recently if I wrote my blog posts with a particular audience in mind.  Do I write them to a particular person, or group of readers?

Yes and no.

Yes, I have what I like to think of as my core audience.  It’s not too hard to figure out who these people are.  They’re the ones leaving the majority of the comments.  There are times when I post something, knowing full well that at least one member of this group will get something from the post.  It might be an inside joke.  It might be a memory.  It might just be that some of these people no longer live close, and it’s their way of keeping current with what’s going on in my life.  I don’t use Facebook.  Not nearly as many of my friends are on Twitter as I wish.  This is the place where they can look and see what’s going on.

Then there are people who stop by on a regular basis, but do not participate in the conversation.  I’ve mentioned before that I seem to have a regular reader in Halifax, yet I have no clue who this person is, or why they come back to read so frequently.  The same is true of readers in Ottawa, and elsewhere. 

But then there are my attempts at writing something that I hope will get picked up in search engine results, or passed along to someone as a point of interest.  I think of these as my general all-purpose posts, and I use them as a learning tool for other things.  I watch the logs carefully to see which of these posts are read, and  how people discover them.  It’s important to get a feel for what drives people to a particular subject, and this blog is the perfect testing platform to tinker with strategies.

And sometimes I just vent to no one in particular  :razz:

And yeah… sometimes I vent to someone in particular.

And sometimes I babble for babble’s sake. 

But no matter what reason I have for writing a particular post, there is always one common denominator…  I’m thankful for each and every person who stops by to read the blog.

So, to my readers… core audience, or not… thank you.